Detailed Introduction of Eye Makeup Products
To purchase eye makeup products in the United States, there are several channels available, each offering different price ranges and purchasing methods depending on factors such as formulation, product type, packaging design, and order quantity.
1. Direct Import (Through Manufacturers in China or Other Countries) Channel:
Directly importing eye makeup products is a common approach for businesses sourcing cosmetics from manufacturers. You can find eye makeup suppliers through B2B platforms like Alibaba, Global Sources, or by attending international beauty and cosmetics trade shows. Establishing long-term partnerships with overseas manufacturers helps secure better pricing and ensures a stable supply chain.
Price:
The cost of eye makeup products varies based on formulation, product type, and order volume.
Bulk purchase of standard products (e.g., basic eyeshadow palettes, mascaras, eyeliners): $1 – $5 per unit.
High-end or custom eye makeup (e.g., luxury brand eyeshadows, organic or vegan formulas, custom packaging): Prices may range from $5 to $20 or more per unit.
2. Wholesale Market Channel:
Major U.S. cities such as Los Angeles, New York, and Chicago host large wholesale cosmetic markets offering a wide variety of eye makeup products including eyeshadows, eyeliners, mascaras, eyebrow pencils, and false eyelashes. These markets provide opportunities to connect directly with wholesalers, negotiate pricing, and discuss shipping and payment terms.
Price:
Prices in wholesale markets generally range between $2 – $15 per unit, depending on factors such as:
Product type (powder eyeshadow, liquid eyeliner, volumizing mascara, etc.)
Formulation and ingredients (long-lasting, waterproof, natural or organic, sensitive skin-friendly)
Packaging and design (standard, luxury, eco-friendly packaging)
Bulk order discounts that can significantly reduce per-unit costs.